We're an independent creative studio for modern and socially conscious brands, with a relentless commitment to accelerate their symmetrical growth through strategy, design & purpose.
We know that you're a believer in the power of creativity. You seek a respectful sparring partner who is willing to challenge beliefs, explore new avenues, and engineer shortcuts to growth because you're obsessed with results. You're open to new ideas, new technologies, and new partners. It’s nice to meet you!
I. About Us
Founded by partners & friends Dania Gamez and Osvany Tolosa
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Osvany Tolosa
Founder & Creative Director
Osvany, a jack of all trades who moves through the world of design with an intuitive sense for creative exploration, is a self-taught visionary who thrives on curiosity and the beauty of unexpected connections. His work goes beyond crafting visually stunning pieces—he creates experiences that speak to the soul, embracing the imperfections that make us human. For Osvany, every project is an opportunity to defy convention, blending culture, creativity, and purpose in ways that can't be boxed in. This out-of-the-box thinking fuels Simētrica, where ideas grow wild and free, turning the studio into a space where creative exploration and emotional resonance thrive.
Get to know him→
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Dania Gamez
Founder & Director of Operations
Dania approaches business with a harmonious blend of creativity and strategy. She believes balance is a living, breathing part of how she operates, fostering an environment where artistry and efficiency coexist. She combines a sharp eye for detail with the broad vision needed to innovate, orchestrating every project to not only meet but transcend expectations. Dania nurtures relationships with care, encouraging creativity while ensuring operations run smoothly. Her human, artful approach leaves space for the unexpected and beautiful to emerge, embodying her belief in the powerful stories that collaboration can tell.
Get to know her→II. About you
We love to collaborate with like-minded leaders seeking to tackle challenging business dilemmas and revamp their brand to unleash its maximum potential.
Whether you are responsible for revolutionizing your brand's experiences through groundbreaking creativity, harnessing technology's power, or driving expansion with bold initiatives, we can offer the support you need because, in today's ever-evolving business landscape, you must pursue faster, smarter, and accelerated symmetrical growth, the one that allows you to find a healthy balance over the short term without compromising the future.
III. About Our Process
We approach every proyect with a clear purpose, aiming to solve significant human problems and improve lives through insightful solutions grounded in an understanding of human nature. Our contextual design considers the broader product/service environment, audience, and business, ensuring we solve the right problems for the right people. Our solutions accelerate ideas, driving innovation across various aspects of strategy, processes, services, and products. Simplicity is at the core of our design philosophy, eliminating unnecessary complexity to enhance lives. Our commitment to integrity ensures honest and non-manipulative design, fostering long-term relationships and respecting individuals' time and space. We embrace a iterative processes, allowing for evolution and continuous improvement based on evidence and responsiveness to change. Finally, we prioritize beauty in design, recognizing its impact on satisfaction, emotions, and overall actions.
Expand→IV. About Our Services
We propel your brand forward with innovative solutions by stepping beyond the confines of a brief and proactively seek for opportunities to address business challenges.
We understand that every challenge is unique. That's why, unlike traditional agencies, our team and way of work are designed to learn, adapt and evolve in real-time. We support our clients in activating and unfolding their brands through a wide range of creative services:
We architect your Brand Persona.
01/05
We set a clear direction and guidelines for your company to follow anchored in your brand purpose by providing solid foundations to help your customers navigate your offer, build loyalty, stand out from the competitors, and ultimately demonstrate your ambition to investors or the board director.
Our Capabilities:
Brand Strategy
Naming
Logo Design
Visual Identity
Motion Identity
We engineer your next brand success.
02/05
We help you design products and services that span both the digital and physical worlds, accompained by a whole customer experience to maximize their value by understanding people's ever-evolving needs and discovering new and better ways to engage with them.
Our Capabilities:
Product Design
Packaging
Web Design
Human Interface
User Experience
Space Design
We discover fertile ground for your growth.
03/05
We assist to enforce a modern approach to Marketing, based on a user-first analysis and powerful consumer insights that scale across traditional channels, emerging spaces, and technology by identifying relevant opportunities your brand can uniquely own.
Our Capabilities:
Marketing Strategies
Advisory
Consulting
Mentoring
Strategic Planning
Customer Insights
Segmentation
Customer Experience
We craft outstanding ideas to promote your brand.
04/05
We develop, craft and execute strategic initiatives and creative ideas to elevate your brand's image, reputation, and visibility. Guided by your performance indicators, we systematically design campaigns to ensure that your brand stands out when and where it's more impactful.
Our Capabilities:
Brand Campaigns
Advertising Campaigns
Campaign Toolkits
Creative & Art Direction
Content Development
Brand Activations
Product Launches
Video Production
Lookbooks
Editorial Design
We envision new paths to accelerate growth.
05/05
We architect new paths for your audiences to interact and live your brand by developing groundbreaking ideas wrapped in brilliant storytelling that promote you products, improve performance, or rethink the way you do business to achieve a sustainable growth.
Our Capabilities:
Experiential Design
Interactive Experiences
Digital Storytelling
Experimental Media
Environmental Design
Product Innovation
Collaborating with Simētrica Studio on The Game Awards’ branding update was an absolute game-changer. Their unparalleled creativity, meticulous attention to detail, and innate understanding of our vision resulted in a branding that not only captured the essence of our event but elevated it to new heights.
01/02
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Silvia Galván
Marketing Director
Their unparalleled creativity, meticulous attention to detail, and innate understanding of our vision resulted in a branding that not only captured the essence of our event but elevated it to new heights. Collaborating with Simētrica Studio on The Game Awards’ branding update was an absolute game-changer.
02/02
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Galván Silvia
CEO
V. About our Clients
V. About our Cases
We transform brands through bold creativity, exceptional craft, unmistakable solutions, and enduring partnerships.
VII. Project Inquiry